Dearcloud's branding of fun, trendy K-beauty visuals and minimal yet bold packaging give a feeling of youthfulness and vibrancy. This along with trending plump glossy lip looks, a melty, dewy balm seems like a very likely product for today's market.

 

Rounded edges and clean minimal details give the product a soft-girl feeling and feels comfortable to use and hold. The shades feature popular shades in the community like bunny-tongue pink and spring peach. There is also influence from stylish and well-loved korean brands such as rom&nd, CLIO, and lilybyred.